Overview:
As business leaders and human resource professionals, you are constantly communicating!
Whether you're presenting a new idea to management, guiding your team through change, sharing your vision of a high-performance culture, or even speaking to the local Rotary Club, the way you frame your message can make all the difference.
But have you considered this: Are your messages getting heard and acted upon-or ignored and forgotten?
In today's workplace, where technology reigns, human connection matters more than ever now! Research from Stanford University shows that stories are seven times more likely to be remembered than facts and figures alone. Well-told stories tap into our emotions and create lasting impressions, making them far more effective than data or logic when it comes to influencing behavior.
In this webinar, specifically design for business leaders and human resource professionals, you will learn how to craft compelling stories that will drive engagement, motivate teams, win stakeholder support, and bring clarity to complex strategic initiatives.
You'll also explore real-world examples, study a proven storytelling framework, and learn how to turn impersonal data into meaningful stories that will ensure your message first is heard, then resonates with the intended audience, and finally influences action.
Don't miss this opportunity to power up your leadership. By adding the important skill of storytelling to your leadership and human resource toolkit, you will develop the ability to communicate more efficiently, influence more effectively and lead more successfully.
Why should you Attend:
In a world where information is constant, and attention is fleeting, storytelling has emerged as one of the most powerful tools in a leader's and human resource professional's toolkit. Why? Because facts alone don't inspire people. Data doesn't spark transformation. Stories do! They humanize data. They encourage action. And most importantly, they stick!
It's easy to categorize storytelling as just another soft skill. The art of storytelling is more than just spinning yarns; it's about forging connections, influencing positive change, and breathing life into your strategic initiatives. Stories can inform and illustrate the organization's mission, making policies, programs, and practices resonate with employees on a deeply personal level which then results in a more engaged, motivated and unified workforce.
Examples how storytelling will enhance the effectiveness and success of your:
- Onboarding: Helps new employees understand and connect with the company's mission, culture, values
- Employee Engagement: Creates a sense of belonging and more meaningful connections within the organization
- Recruitment & Branding: Attracts better candidates and customers by sharing authentic stories about who you are and what you do
- Professional and Leadership Development: Drives emotional engagement, learns real-world lessons, enhances memory retention
- Change Management: Eases the normal resistances to transitions, big and small, and helps explain the reasons for organizational change
In this webinar attendees will power up their leadership skills and accelerate their influence and impact with the timeless art of storytelling that will resonate with employees and leaders at every level of the organization.
Areas Covered in the Session:
This highly interactive webinar is beneficial for Human Resources professionals who wants to improve their speaking and storytelling skills so that they can be more effective leaders and influencers. These 7 objectives will be covered.
- Learn the 3 S's or building blocks of an effective storytelling that will give the maximum impact
- Review real-world examples of storytelling in action: onboarding, change management, talent acquisition, leadership
- Analyze the five key elements of a good story that quickly grabs the attention and engagement of your audience
- Examine 7 tips to enhance your storytelling style, to lessen your nervousness, as well as build your self-confidence
- Discover how storytelling enhances employee engagement and trust as well as decision makers' attention and support
- Apply practical steps to translate "mind-numbing" data into a compelling narrative that engages and leads to action
- Learn a fundamental storytelling framework that guides the plot or flow of events leading to a memorable conclusion or resolution
Who Will Benefit:
- Executive Leaders
- Middle and Front-Line Managers
- VP of Human Resources
- Chief Learning Officer
- Human Resource Professionals
- Learning and Development Specialists
- Change Agents and Others Who Want To Develop Their Story Telling Capabilities
Instructor:
Marcia Zidle is a board-certified executive coach, business management consultant and keynote speaker, who helps organizations to leverage their leadership and human capital assets.
She has 25 years of management, business consulting and international experience in a variety of industries including health care, financial services, oil and gas, manufacturing, insurance, pharmaceuticals, hospitality, government and nonprofits.
She brings an expertise in strategy and alignment; social and emotional intelligence; executive and team leadership; employee engagement and innovation; personal and organization change management.
She has been selected one of LinkedIn Profinder’s top coaches for the past 5 years.